bauer & söhne

Here’s Bauer & Söhne’s new visual coat of paint.

Based on their existing visual identity elements such as their logo, I made adjustments and additions to create a proper corporate design. As part of the “visual overhaul” of the core CI elements, I created a new colour palette, adjusted their use and application of typography and refined the general aesthetic to look and feel more visually harmonious based on the golden ratio.

For special occasions, I produced a custom made, wax seal stamp of their existing logo signet, which was carefully CNC-cut from a solid piece of brass and polished to perfection. Based on the changes to their existing visual elements, I developed, designed and produced fundamentally essential brand components such as their new website, stationery and business cards as well as a billboard advertisement. As part of the creative process, I also created the bilingual copywriting in both German and English for their website and marketing purposes. The icing on the cake was a shooting of the team and material they use, for their website.

>> No affiliations with the original logo design <<