As dressler is likely one of Munich’s finest Hair Salons, known from Magazines such as Elle or TV Shows such as Shopping Queen, this sleek salon deserved a visual identity that truly reflects its values and unique aesthetic. We crafted a hand-drawn wordmark inspired by the elegance of french Antiqua typefaces and complemented it with a custom signet. Based on the sacred geometry of sunflowers, the signet is symbolic of the salon’s mission to make every customer “shine”. A clean palette of shades of white and gold - once the colours of the gods in ancient Greece - now conveys the message that every woman is a goddess at dressler. Finest Gmund Heidi paper reminiscent of the salon’s soft white brick walls combined with golden accents in the form of hot foil embossing, wax seals or innovative Riso printing, carries dressler’s aesthetic across online and offline media.