Corporate Design for

Forest Creative Agency

Project Overview


Client
Forest Creative Agency & Beech Studios

Time period
Jul. 2016

Categories
Corporate Design, Branding, Stationery


The Project


Let me introduce you to one of the trickiest jobs and one of my absolute favourites so far: The corporate design for Forest – Creative Agency and the partial redesign for Beech Studios. Creating a reduced and timeless logo for a name where so many great abstract designs already exist has been quite the challenge, but I loved it all the way to the end! The agency hired me with the creation of a distinctive, minimalistic and sophisticated corporate design, which had to be as less design as possible, incorporating both aesthetic, timelessness and professionalism as well as a unified typographic system to be used across all sub companies of the “Tree Group GmbH & Co. KG” such as Beech and Forest.

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I began as usual with an extensive research followed by loads of sketches and abstractions of almost any possible object related to wood, trees or forest. Mean- while I checked each idea with the database of the German Federal Patent Office (DPMA) to prevent the creation of a designer of which trademarked aberations alreay exist. I tried to convince the client to overthink their briefing, as almost every possible design that met their requirements already existed until I finally landed a strike with a rather quickly made sketch of three triangles which I thought to be representating both in Bavarian Forest’s comon fir trees, our beautiful alps as well as the three founders of the company. The pictogram was furthermore used as a decorative background element on all stationery and visual communication. I completed the corporate design with a typographical system, using high contrasting font weights of Avenir Next with a cut in the letter “E” in order to create a visual connection amongst the subcompanies. After probably one hundred sketches, I have mastered the challenge and created a bold and timeless visual identity for film and design studio unlike any other. Finally I finished it off with the creation of a custom made, CNC cut wax-seal stamp, to be used on their high class client communication.

The Brand


Logo

Colours

Typography

Stationery


Conceptional Website


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