Let me introduce you to one of the trickiest jobs and one of my all-time favourites: The corporate design for Forest – Creative Agency and the partial redesign for Beech Studios. Creating a reduced and timeless logo for a name where so many great abstract designs already exist has been quite the challenge. The agency hired me with the creation of a distinctive, timeless corporate design, which had to be as less design as possible, incorporating both aesthetic and professionalism as well as a unified typographic system to be used across all sub-companies of the “Tree Group GmbH & Co. KG” such as Beech and Forest. The result: a sleek visual identity with an adaptable typographic system, elegant stationery, logo animation and website concept. As a special gesture and as gratitude for the great collaboration, Forest got a custom wax-seal for Christmas.