Frau Netztwerkt
Brand & Luxury bespoke stationery
Year
2020
Client
Semra Eryilmaz
Technique
Letterpress, Blind embossing
Frau Netztwerkt
FRAU NETZWERKT IS A YOUNG, DYNAMIC BUSINESS CLUB FOR WOMEN BASED ON FOUNDRESS SEMRA ERYILMAZ’S BELIEF THAT YOU RISE BY LIFTING OTHERS. WITH NETWORKING AT HEART, IT WAS A JOY TO HELP SHAPE THE BRAND.
The Brand
SINCE THE CLUB’S FOUNDRESS, SEMRA ERYILMAZ HAS TURKISH ROOTS, SHE WANTED A BRAND WHICH EMBODIES FEMINISM, A PINCH OF SPIRITUALISM AND A TOUCH OF ORIENTALISM. WITH ALL THESE INGREDIENTS WE CREATED A BRAND CONSISTING OF A WORDMARK WITH GREAT EMPHASIS ON FRAU (GERMAN FOR WOMEN) AND A PICTOGRAM BASED ON THE SACRED GEOMETRY OF THE FLOWER OF LIFE SINCE ALL LIFE COMES FROM WOMEN – HUMAN MOTHER OR MOTHER NATURE. PAIRED WITH A SUBTLE COLOUR PALETTE OF BRIGHT NUDE AND HONEY MELON TONES, WE’VE CRAFTED A DELICATE YET LUXURIOUS BRAND WITH AN ORIENTAL TOUCH.
Branding,
Stationery,
Production
The Stationery
FOR THE STATIONERY, WE’VE CHOSEN A SOFT LETTERPRESS ON THE FINEST GMUND COTTON PAPER. THE COLOUR MATCHING TASSELS AND THE SOFT EMBOSSING OF LETTERPRESS ON COTTON PAPER GIVE THE BRAND ITS FINAL TOUCHES AND SET SOME BEAUTIFULLY TACTILE ACCENTS.
