Luxurious brass menus for
Corporate- & Web design for
Luxurious Menu Design for
Proudly introducing one of my fanciest projects, yet: The new luxurious menus for Herzog Muc. I had the pleasure of designing a set of two menus, consisting of a small bar menu with Japanese binding and French folds and a large restaurant menu.
This is the large restaurant menu with a real brass inlay. It was the clients brief to have their unique brass interior design elements reflected in the design, so I chose to play with the material itself and incorporate it into a sleek and bold menu design. In order to produce a durable yet light menu, I’ve used 3 mm thick greyboard and a merely 0.2 mm thin sheet of real brass. Because the brass sheet had to be this thin to not result in a weightlifting-exercise tool, manufacturing and inlaying is extremely difficult to master. Because all contacted production companies have declined the job due to the level of complexity with the words “it’s not possible”, I chose to make it possible myself in my very own workshop.
The brass is polished and varnished to prevent oxidation. Invisibly attached on top of the brass, is the sleek restaurant menu with 1920’s inspired elements, printed on gorgeous 170 g/m² Gmund Colors Felt 50 paper. Quickly replaceable, in case someone spills a bit of their delicious cocktail. Both menu versions are hot foil embossed in gold and handcrafted with fine black book cloth, creating a one of a kind experience through a fine selection of material and design. A great fit for a great venue.
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