Luxurious brass menus for

HERZOG MUC

Corporate- & Web design for

HERZOG MUC

Luxurious Menu Design for

HERZOG MUC

Project Overview

CLIENT
herzog muc
CATEGORIES
editorial, crafting, book binding, production, print
TIME PERIOD
jan-feb 2019

The Project

Proudly introducing one of my fanciest projects, yet: The new luxurious menus for Herzog Muc. I had the pleasure of designing a set of two menus, consisting of a small bar menu with Japanese binding and French folds and a large restaurant menu.

This is the large restaurant menu with a real brass inlay. It was the clients brief to have their unique brass interior design elements reflected in the design, so I chose to play with the material itself and incorporate it into a sleek and bold menu design. In order to produce a durable yet light menu, I’ve used 3 mm thick greyboard and a merely 0.2 mm thin sheet of real brass. Because the brass sheet had to be this thin to not result in a weightlifting-exercise tool, manufacturing and inlaying is extremely difficult to master. Because all contacted production companies have declined the job due to the level of complexity with the words “it’s not possible”, I chose to make it possible myself in my very own workshop.

The brass is polished and varnished to prevent oxidation. Invisibly attached on top of the brass, is the sleek restaurant menu with 1920’s inspired elements, printed on gorgeous 170 g/m² Gmund Colors Felt 50 paper. Quickly replaceable, in case someone spills a bit of their delicious cocktail. Both menu versions are hot foil embossed in gold and handcrafted with fine black book cloth, creating a one of a kind experience through a fine selection of material and design. A great fit for a great venue.

>> No affiliations with the Herzog Logo <<

FEATURES & AWARDS

nominated for the gmund award 2019

featured by novum magazine

read the full article

featured by gmund

watch on gmund.com

© 2020 DENIS WIDMANN DESIGN STUDIO | ALL RIGHTS RESERVED

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from Youtube
Vimeo
Consent to display content from Vimeo
Google Maps
Consent to display content from Google