Kubaschewski Menu and Gift Voucher
Exclusive Design for Kubaschewski: Luxurious Menus and Gift Vouchers
Year
2019
Client
Kubaschewski Bar Munich
Technique
Mailing, Production, Hotfoil, Digital Print, Die-Cut, Bookbinding
The Bar Menu
THE MENUS WE DESIGNED AND PRODUCED FOR THE MUNICH-BASED CHAMPAGNE PARLOUR KUBASCHEWSKI ARE REMINISCENT OF FRENCH CHAMPAGNE BOTTLES: TALL AND GREEN WITH A HINT OF GOLD AND THE USE OF BEAUTIFULLY TACTILE VERGÉ PAPER.
The Production
ALL MENUS ARE HANDCRAFTED WITH FINE BOOK CLOTH AND HOT FOIL EMBOSSED WITH THE PARLOUR’S LOGO. ON THE INSIDE, WE’VE DESIGNED A FANNED-OUT, REGISTER CARD-LIKE DRINK MENU FEATURING A DELICATE LEAF BORDER WHICH SPREADS ALL ACROSS THE CARDS UNINTERRUPTEDLY. FINISHED WITH LUXURY TYPOGRAPHY AND CUSTOM-DESIGNED ICONS FOR THE GLASSES IN WHICH THE INDIVIDUAL DRINKS ARE SERVED IN, THIS MENU COMBINES SLEEK ELEGANCE AND LUXURY WITH A TWIST.
Hotfoil,
Production,
Mailing,
Book Binding,
Die-Cutting,
Digital Print
The Gift Voucher
THE GIFT VOUCHERS WE’VE DESIGNED AND PRODUCED ARE SIMPLE YET REMARKABLY LUXURIOUS. THE PAPER USED FOR THE CARDS WAS PART OF A TRIAL PRODUCTION BY GMUNDPAPER FOR A NEW COLOUR. SINCE GMUND RECYCLING DEEP GREEN NEVER MADE IT INTO MASS PRODUCTION, WE ARE THE ONLY ONES WHO EVER USED THIS PARTICULAR PAPER, THANKS TO OUR KIND FRIENDS AT GMUND, UNINTENTIONALLY MAKING THESE CARDS EVEN MORE EXCLUSIVE.
The Production
THE GIFT CARDS MADE FROM SAID GMUND PAPER IN 300 G/M² WERE FINISHED WITH A FRONTAL HOT FOIL EMBOSSING OF THE PARLOUR’S LOGO. ON THE INSIDE, THE CARDS FEATURE TWO DIE-CUT SLITS TO HOLD THE VOUCHERS IN PLACE. THE VOUCHERS ON THE OTHER HAND WERE MADE FROM 170 G/M² GMUND ORIGINAL VERGÉ CREME PAPER – THE SAME PAPER USED FOR THE VENUE’S BAR MENUS.
TO REFLECT ON THE FILMMAKING BACKGROUND OF THE PARLOUR’S NAMESAKE ILSE KUBASCHEWSKI, WE’VE CHOSEN HOLLYWOOD’S MOST FAMOUS ENVELOPES: THE MAGNIFICENT GMUND GOLD ENVELOPES , KNOWN FROM THEIR USE BY THE ACADEMY AWARD’S OSCAR.