User Interface Design & Ad for

Microsoft Unify

Project Overview


Client
Microsoft Germany

Time period
Jan.-Apr. 2013

Categories
User Interface Design, Ad


The Project


The conception of a whitelabel University app, which can be adopted by every University around the globe easily while meeting all technical and functional standards of Windows 8. Furthermore, all designs had to follow the Windows 8 UI-Design-Guidelines. The most important features, the finished app design had to contain are the integration of general information about the particular Uni- versity, the different courses and semesters as well as features for spare time activities. My colleague and I developed a widget based App concept as seen on the following pages, with focus on indi- vidualisation, ease of use and minimalism. Next to the app design concept we developed a campaign and spot for the final pitch. Our goal was, to design everything under the Windows 8 CI, to make it easier for Microsoft executives to imagine what the product would look like, if integrated into their existing product line up. We began with extensive research and multiple designs and colour concepts which we refined and teaked until we achieved our final product.

The Branding


Logo

Colours

Typography

User Interface


The Dashboard

The Ad


Magazine Print Ad

Outdoor Ad

Video Spot

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