Here’s project Unify. A collaborative conceptual research project between Microsoft Germany and my project research colleague Ms Antje Hartel and me. Unify is the conception of a white label university app, which can be adopted by every University around the globe easily while meeting all technical and functional standards of Windows 8. Furthermore, all designs had to follow the Windows 8 UI-Design-Guidelines. The most important features, the finished app design had to contain are general information about the particular University, the different courses and semesters as well as features for spare-time activities and abilities to communicate. My colleague and I developed a widget-based app concept as seen below, with focus on individualisation and ease of use. Our aim was, to design everything under the Windows 8 CI, including a logo for the app that seamlessly integrates with the existing Microsoft app portfolio, a billboard and print campaign for the app and a video ad.

Microsoft and the Microsoft logo are the sole property and trademarks of the Microsoft Corporation.