Nimboo Limited Edition
Project Date: April 2021 |
Client: Nimboo Tea
Gmund Kaschmir, Gmund Colors, Hotfoil engraving, laser engraving
This limited edition is made for @nimboo.official Guayusa, a tea from the amazon, similar to mate and rich in caffeine, helping you to boost your energy and focus. The brief was to create a more simplified, yet elegant adaption of the original design with high quality material, repurposing and the environment in mind, aimed at the luxury market. The design is inspired by the origin of the product. We designed the golden structures as our own reinterpretation, reminiscent of the vein like river system of the amazon. Since traditional hot-foil embossing would have been too expensive for the quantity, we foil engraved the ornaments instead, with a tool for our plotter. This made a small series possible while also creating a nice texture as a result. After struggling with other techniques, we discovered that this method yields the best results. The text was printed digitally in gold. We handcrafted this packaging with locally sourced and produced resources. Paper and glass instead of plastic and laser engraving instead of label and glue. We aimed at manifesting the symbology of a relaxing timeout. By putting Nimboo on a pedestal, we turn it into a beacon, your daily reminder for a little break. .