The Grand Campari Hotel 2023
At the 2023 Bar Convent in Berlin, Campari Deutschland presented the Grand Campari Hotel instead of a traditional booth at the trade fair. The Grand Campari offered a unique spectacle with exceptional guests, bands, and some of the world’s best bartenders. We had the honour of designing and producing the invitations and a Paper Peep Show for an exclusive audience - from idea to final product.
Year
2023
Client
Campari Deutschland
Technique
Hotfoil, Die Cutting, Laser Cutting, Edge Colouring, Offset Print, Digital White Print, Pop-up, Hand Assembly
Awards
Red Dot Design Award 2024/25 | Best of the Best & European Design Award Silver
The Peep Show
THE INTRICATELY ILLUSTRATED AND CAREFULLY CRAFTED PEEP SHOW FEATURES BAR LEGENDS FROM AROUND THE WORLD: CHARLES SCHUHMANN (SCHUHMANN’S MUNICH, GERMANY | BOTTOM LEFT, CHAIR), AGO PERRONE (CONNAUGHT BAR LONDON, ENGLAND | BALCONY) GIACOMO GIANNOTTI (PARADISO BAR BARCELONA, SPAIN | BAR CHAIR), MONICA BERG (TAYER & ELEMENTARY BAR & CAMPARI ACADEMY, LONDON, ENGLAND | STANDING AT THE PILLAR, BOTTOM RIGHT) AND TOMMASO CECCA (CAMPARINO BAR, MILAN, ITALY | BEHIND THE BAR). THe peep show was printed in offset print then lasercut, edge painted to avoid white paper edges and then assembled by hand into two red leporello sides. It’s housed in a custom produced and white foil debossed sleeve.
The Invitation
THE INVITATION, A POP-UP CARD WITH A MAGNETIC CLOSURE AND DRAWER BOX, INCLUDED A SYMBOLIC KEY AS THE TICKET.
ON THE AWARD STAGE
The Making of Video
Awards
this project was one of the 58 best international projects in communication design at the red dot design award among other industry giants such as pepsi, hyundai and lufthansa.
Red Dot year Book
Red Dot Award Gala
& Exhibition at Museum of Communication Berlin
Red Dot Musem Exhibition & Campari Brand Activation
