Herzog Muc Bar and Brass Menus
In 2019 we created a marvellous duett of two extraordinary menus. A large menu with brass inlay for food and this bar menu here.
Year
2019
Client
Herzog Muc Bar
Technique
Hotfoil, Japanese Binding, French Fold, Real Brass inlay
The Bar Menu
A SET OF 45 MENUS WAS HANDCRAFTED IN OUR VERY OWN WORKSHOP. A SIMPLE YET SOPHISTICATED MENU, COMBINING DIFFERENT METHODS, MATERIALS AND TECHNIQUES, JUST LIKE THE BAR IT WAS DESIGNED FOR.
The Production
A JAPANESE BOUND MENU WITH A 4 MM THICK HARDCOVER, BOUND IN FINE BLACK BOOK CLOTH AND HOT FOIL EMBOSSED IN GOLD WITH THE VENUE’S LOGO. WITH TWO DIFFERENT PAPER COLOURS AND THE USE OF FRENCH FOLDS AS “CHAPTER MARKERS”, WE MADE NAVIGATING THE MENU QUICK AND EASY. SINCE STRONGER SPIRITS ARE USUALLY CONSUMED LATE AT NIGHT, WE CHOSE TO PRINT THEM IN WHITE ON BLACK FOR THE ADDED CONTRAST NEEDED AT THE LATER HOURS.
Hotfoil,
Japanese Binding,
French Fold,
Real Brass inlay
The Brass Menu
SINCE THE VENUE FEATURES SEVERAL INTRICATE BRASS DETAILS IN ITS INTERIOR DESIGN, WE AIMED AT MATCHING THE VENUE’S LOOK AND FEEL IN THE MENU DESIGN. BY DESIGNING ONE LARGE MENU, GUESTS WOULD HAVE THE WHOLE SELECTION OF FOOD AND COCKTAILS AT A GLANCE, THUS MAKING THE CHOICE OF THE RIGHT DRINK OR DISH MUCH SIMPLER.
The Production
TO AVOID TO MUCH WEIGHT WE HAD TO USE MERELY 0.2 MM THIN SHEETS OF BRASS. THE SHEETS WERE POLISHED TO PERFECTION, VARNISHED TO AVOID OXIDISATION AND THEN INLAYED IN THE MENUS MADE FROM FINE BOOK CLOTH AND GREYBOARD. EACH MENU FEATURES A HOT FOIL EMBOSSING OF THE HERZOG LOGO IN GOLD ON THE BACK.
THE MENU ITSELF WAS PRINTED ON GMUND COLORS FELT PAPER AND ATTACHED WITH STICKY DOTS, MAKING THE QUICK REPLACEMENT IN CASE OF AN ACCIDENTAL SPILL OF COCKTAIL, QUICK AND EASY. THE RESULT: OVER 40 ONE-OF-A-KIND MENUS, ALL CRAFTED BY HAND.