Nimboo Tea
Nimboo Brand and Packaging Design
Year
2020
Client
Nimboo Tea
Technique
Offset print, Die-cut, Laser, Digital Gold print
Visual Identity
WE HAD THE PLEASURE TO DESIGN AND CRAFT EVERYTHING FROM THE VISUAL IDENTITY AND STATIONERY TO THE PACKAGING, WEBSITE, HTML MAIL SIGNATURE, AND SOCIAL MEDIA TEMPLATES FOR THE TEA MERCHANT NIMBOO. AS THEIR MAIN PRODUCT GUAYUSA IS KNOWN FOR ITS SUBTLE ENERGY BOOST, QUITE LITERALLY GIVING YOU WINGS BOTH MENTALLY AND PHYSICALLY, WE CHOSE TO CRAFT A „PHOENIX“ BRANDMARK MADE FROM TEA LEAVES TO RESEMBLE THE „RISING FROM THE ASHES“.
The Packaging
BECAUSE NIMBOO‘S CORE PRODUCT „GUAYUSA“ IS GROWN IN THE AMAZON REGION, THE GOLDEN STRUCTURES DESIGNED FOR THE PRODUCT LINE ARE BASED UPON THE ALMOST VEIN-LIKE RIVERS OF THE AMAZON RAINFOREST. FOR THE PACKAGING, A SET OF CUSTOM SYMBOLS WAS DESIGNED TO SUPPORT THE BREWING INSTRUCTION. A FRESH DESIGN WITH A LUXURIOUS TWIST, WHICH SETS NIMBOO APART AND ELEVATES THE BRAND JUST LIKE GUAYUSA IS SURE TO LIFT YOU TO NEW LEVELS.
Branding,
Packaging Design,
Production,
Stationery,
The Product
THE DESIGN IS INSPIRED BY THE ORIGIN OF THE PRODUCT. WE DESIGNED THE GOLDEN STRUCTURES AS OUR OWN REINTERPRETATION, REMINISCENT OF THE VEIN-LIKE RIVER SYSTEM OF THE AMAZON. SINCE TRADITIONAL HOT-FOIL EMBOSSING WOULD HAVE BEEN TOO EXPENSIVE FOR THE QUANTITY, WE FOIL ENGRAVED THE ORNAMENTS INSTEAD, WITH A TOOL FOR OUR PLOTTER. THIS MADE A SMALL SERIES POSSIBLE WHILE ALSO CREATING A NICE TEXTURE AS A RESULT. THE TEXT WAS PRINTED DIGITALLY IN GOLD.
The Product
PAPER AND GLASS INSTEAD OF PLASTIC, AND LASER ENGRAVING INSTEAD OF LABEL AND GLUE. WE AIMED AT MANIFESTING THE SYMBOLOGY OF A RELAXING TIMEOUT. BY PUTTING NIMBOO ON A PEDESTAL, WE TURN IT INTO A BEACON – YOUR DAILY REMINDER FOR A LITTLE BREAK.